One of Melbourne’s biggest urban growth corridors is home to an innovative new retail heart. The Roxburgh Park Shopping Centre has performed outstandingly well in the year of 2014 reaching Finalist status in two prestigious awards.
Finalist – Design and Development; Renovation and Expansion in the Asia Pacific Shopping Centre Awards
Finalist – Australia’s Best Shopping Centre Development in the Property Council of Australia Awards for Innovation and Excellence
The redevelopment sees a vibrant, bustling retail centre that delivers sustainable urban outcomes and integrates cleverly into the local community. The shopping centre falls under the large umbrella of CFS Retail Property Trust Group.
Managing Director of i2C, Brian Jende said the firm wanted to create a place that is sensitive to the local landscape and could provide an appealing focal point and revitalise the local aesthetics.
“We wanted a place the community could be proud of, and we are delighted with the local response to special elements of the design. This includes consideration of local cultural diversity and a focus on creating places for community connection”.
Brian Jende – Managing Director i2C
Property manager and developer CFS Retail Property Trust Group say that the design was informed by extensive community consultation, which took place in the years leading up to the redevelopment.
“The community wanted the centre to be accessible, convenient, and be a special place they could identify with as ‘their own’. We believe that this has been achieved by i2C and the centre has been embraced by the community.” Don Smith, Development Manager, CFS Retail Property Trust Group.
The design of the centre includes innovative environmental features including natural air ventilation, natural light, water recycling, as well as access to public transport and cyclists facilities for the centre’s staff.
The retail mix includes three supermarkets, fresh food, speciality stores and restaurants ensuring a high visitation rate, with integration of inside and outside space including the preservation of an historic Red River Gum tree as a focal point. Surrounding trees were also retained and are lit for night time which has proven popular with shoppers.
Another outstanding feature of the new development is the large piece of street art created by well known street artists under the direction of Melbourne art director Duro Cubrilo.
Retailers are reaping the benefits of the rejuvenation; owner of Green Apple and Coco Nuts, Zoheer expanded both stores and says they are very happy with the new development as their business has been busier than ever.
The $40m town centre redevelopment Roxburgh Park opened in 2012 and was a collaboration with i2C, Colonial First State Global Asset Management and Probuild.
Read more about the project here.