When GPT approached us to design the amenities at the infamous Melbourne Central, their brief was simple – go rogue. Melbourne Central is known for its quirkiness so very early on we knew we wanted to create a strong identity for the space by introducing some kooky characters.

We worked through various options, there were flamingos with lady legs, leopards with elephant heads and hippos in raincoats, we tried it all. The final design went fully down the rabbit hole with something unexpected around each corner. Our cool cat in glasses greets you at the entry, with duck-duck-goose leading you into each uniquely imagined amenity. Designing these eccentric spaces was a fun collaboration between the Interiors team and our resident Graphic Designer. His creative spin really brought our ideas to life and the result is a space unique to Melbourne Central you wouldn’t find anywhere else.

Client GPT
Type interiors
Year 2019
Status Complete
Builder Insitu Group

Cnr La Trobe St &, Swanston St, Melbourne VIC 3000

Melbourne VIC

Photography: Kit Haselden Photography

All Projects Melbourne Central Amenities