i2C were approached by Cheil Australia to measure, model and document Samsung’s Galaxy Studio for Vivid Sydney 2019.

The Samsung Galaxy Studio is part of a global tour which includes London, Barcelona and Dubai, arriving in Sydney just in time for the festival to deliver its own array of truly interactive moments. The immersive space boasts tailored light experiences that are inspired by guests own unique irises and heartbeats generating their very own installations. The Samsung Galaxy Studio also features a one-of-a-kind interactive art piece by up-and-coming Australian artist George Rose.

In addition, and for the first time globally, the Samsung Galaxy Studio has partnered with Instagram to make the space the most Instagram-able experience at Vivid Sydney. Instagram’s specialist trainers will be on hand at select times throughout the festival to teach guests how to expertly capture and share their Vivid Sydney content.


Challenges

Creating a unique space within the Foundation Hall of the MCA and a set opening date required a strict programme and quick-decision making process where flexibility by the team and transparent communication throughout the project was a must. Changes to the concept had to be accommodated during the tight timelines and to meet the deadlines. Quick turnarounds in communication and documentation was paramount to achieve this.


Outcomes

With our proactive approach and availability during this dynamic phase, we were able to communicate and deliver responses and documentation in time to deliver a high quality outcome for the visitors of VIVID to explore.

i2C are proud to have been involved in helping to create this unique space. Cheil Australia have been wonderful to work with on the delivery of this fast paced and exciting project.


Client Samsung and Cheil Australia
Value Withheld
Type retail, interiors
Year 2019
Status Complete

Circular Quay’s First Fleet Park

The Rocks, NSW
All Projects Samsung's Galaxy Studio For Vivid Sydney