Sense of arrival plays a critical role in shopping centre design. Successful architectural statements create a presence through their scale and hierarchy. They can promote activity along its edges and become a meeting hub of the community.
We were approached to replan a new Fresh Food Precinct and design a suspended entry between the new precinct and an existing multi-level car park at Top Ryde City Shopping Centre.
The Fresh Food Precinct needed a fresh approach to simplify the existing layout and improve the customer experience. Working with a design concept from Michelle Taylor, MTRDC we documented and delivered the design. Our brief for the suspended entry was to create something iconic and bold for customer arrival into the new Level 1 Fresh Food Precinct.
Our design would need to provide shelter from the elements, maximize site lines and visually connect to the existing and new context.
Working in an operating centre is always a challenge ensuring there is minimal disruption to both services and customers alike.
Creating a refreshing look to complement an existing centre is a can be difficult. However, understanding the clients vision and designing something to bring it to life is rewarding.
The suspended travelator connection between the shopping centre and the carpark provided its own set of challenges for the team. The design challenged our thinking and needed continual development to ensure that the built form met our expectations.
The newly refurbished Fresh Food Precinct at Top Ryde City Shopping Centre, fits well with the existing centre. The design works with the existing centre and creates its own unique environment within the centre as a destination.
The colourful travelator canopy creates a bold sense of entry into the shopping centre. The customer experience differs greatly from day and night as a result of the travelator’s design. During the day the sleek curves and sculptural form creates a contrast to the surrounding building. In the evening the lighting animates the space creating a visual spectacle.
Our models, debate designs and vision have now come to fruition in the colourful travelator canopy entrance, creating a bold entry into the shopping centre. 151 Property were a great client to work with on this project, they were willing and receptive to some of our unconventional ideas. This latest phase in the Top Ryde City Shopping Centre refurbishment has been a great reminder to our team of why collaborative design is fundamental to the creative process. Winim along with Mainbrace and their teams were vital in delivering this successful project.
Devlin St and Blaxland Rd, Ryde NSW, Australia 2112Ryde, NSW